Creating a brand identity for Toucan Content which include logo mark, colours, styles, brand patterns. They came to us wanting to capture elements of them in their brand and be more human with content.
The brands vision, mission and core pillars needed to be established.
Strategy & Approach
An hour workshop later we had flushed out the brand vision and where they see the business in 5 years time. Creating concept designs for the logo and testing colour ways to determine the best outcome.
Developed a clear North star for them to follow over the next few years and established actionable steps to be taken to reach their goals.