Andrew Bond
November 20, 2022
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3 mins
We've all heard the saying, "Content is king." And while that's true, it's also important to make sure that your site has a beautiful design. In this post, we'll take a look at 10 simple ways you can improve your website's design without having to hire an expensive agency or designer. By implementing these tips into your projects today, you'll ensure that your site will be ready for any trends in 2024!
A lot of people think long copy is a thing of the past, but that’s not true. When it comes to building your brand and making sales, long copy can be very effective. In fact, it's one of the best ways to convert visitors into buyers.
Long copy gives you the opportunity to tell your story in detail, which helps users understand who you are and what you do. This makes it easier for them to relate with your content and see why they should become customers or clients of yours!
(Just like this article)
If done right, long-form copy can also help improve SEO on a website too: Google loves content that’s high in quality (not just a bunch of words) and length because this means there's more information available for users looking for answers online—and when these users find valuable material like yours then they'll end up sticking around longer as well!
Plus having an abundance of text means that search engines such as Google will crawl through every single word before deciding whether or not this page deserves top billing over another one; so if there aren't any spelling mistakes then readers will trust what they're reading more easily than ever before."
Design your website with a theme in mind (use your brand guidelines). If you don't have a brand guideline yet, then you can easily define your brand visuals by defining your theme and colours. Think about what you want your website to say about you and the image that you want to project. (value proposition)
Then, stick with a consistent color palette, layout, font family (Tip: Stick to 1 font, 2 main colours ) and size throughout the site. Finally, use a similar header style across all pages of your site so it feels like one cohesive whole rather than a disjointed collection of pages.
Tip: Define what you want your website to achieve
Writing style is a tough one to master (brand voice). It's easy to fall into the trap of either being too formal, or too casual and informal. For instance, don't use slang or jargon that your target audience may not understand. Also, be careful with exclamation points! You can have too many of them and end up sounding like an excited teenager rather than a professional business person.
When you're writing for your site, think about how much personality you want to give off—you want to convey professionalism but also show some personality so people will know who you are as a brand.
At a glance, colour can make or break your website design. Colour psychology is the study of how colours affect our mood and behavior; it's important to select colors that support the message you want to convey. You should also use colours that are consistent with your brand identity and reflect the emotions you want to evoke when visitors visit your site.
For example, if you're trying to convey an atmosphere of tranquility, you might choose warm tones like golden yellow or sea green. On the other hand, if you want readers' attention focused on certain types of content (such as articles), then it may be best not to use contrasting reds and oranges because they'll distract from what matters most—that fantastic article!
It's also worth noting which typeface(s) go well with each colour scheme: serif fonts work well for elegant designs while sans-serif fonts look more modern; bold typography can add drama while thin fonts are better suited for subtlety; script fonts give off romantic vibes while rounded sans-serifs seem friendlier than squared-off ones do...
When it comes to website design, there are a lot of different tools you can use to create a visually appealing website. Just because you're looking for something new doesn't mean that you have to abandon your current strategy and start from scratch. Instead, think outside of the box when it comes to using these tools in new ways:
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When it comes to web design, accessibility is paramount. It's not enough to have a website that looks good on any device; you need to make sure that your site is fully accessible for everyone—including people who are blind or visually impaired.
Fortunately, there are plenty of tools online that can help you test the accessibility of your content and design.
One of the easiest is called "screen reader," which reads aloud all of the text on a page with no images or formatting present (this helps screen readers better understand what they're reading).
If there's anything in your website design that would hinder an individual who uses a screen reader from being able to use it properly, then chances are you've got some work ahead of you!
When it comes to consistency in design, there are a few things you should be aware of.
If you need help with brand guidelines let us know here.
Photo styling is the process of deciding how your photos will look on the web. It involves choosing the same font and colour for all your photos, as well as choosing a background that works well with it. If you’re not quite sure where to start, then take a look at these tips:
Whitespace is an important element of design in its own right, but it can also be used to enhance or complement other elements on your site. You should know when and how to use whitespace for maximum impact.
For example, if your page has a lot going on (lots of text and images) then you probably want some space between them so they don't all become one big jumble of information.
There are also several ways that white space helps create balance in layouts:
Your website should be as simple as possible so that visitors can easily find what they need.
As always, keep in mind that the web is constantly evolving and keeping up with those changes can be difficult. With these tips, though, you’ll be able to create a site that looks great now and will continue looking great a few years from now.